UPDATE: Reasoning Behind Zuffa's Lawsuit Against Tito Ortiz

We have done a bit of research and have found out exactly why Zuffa have a ligitimate case against Tito Ortiz. Found on Fightlinker.com was this excerpt from a standard UFC fighter contract:

Unless Fighter receives prior written approval from ZUFFA, Fighter shall not utilize any of ZUFFA’s intellectual property rights, including, but not limited to, the names and marks “Ultimate Fighting Championship,” the “Octagon,” “Ultimate Fighting,” “Ultimate Fighter,” and any logos, pictures or other representations of ZUFFA’s intellectual property.

Without limiting the scope of this prohibition, Fighter expressly agrees to not use an UFC championship belt without the prior written approval of ZUFFA, and further agrees that any such belt he obtains is on loan and will at all times remain the property of ZUFFA. Upon ZUFFA’s written request, the belt must be returned within forty-eight (48) hours to ZUFFA. (emphasis added)

When reading this, it becomes clear that the UFC has a ligitimate case against Tito, and I'm not sure that Tito will be able to get out of this one. It may be time for Ortiz to being a reprint of the cover for his book.